About Animarum

Animarum—Latin for “the soul”—was created from a deep love for personal training and a passion for helping others transform their lives. At its core, Animarum is more than a fitness brand; it’s a community of driven, like-minded individuals who believe that the pursuit of physical excellence unlocks potential in all areas of life.

Founded by Calob Thatcher, a former infantryman with over 7 years of military experience, Animarum is built on discipline, resilience, and an unwavering commitment to growth.

“During my time in the Army, I had the privilege of coaching and mentoring countless individuals—helping them become stronger, more confident versions of themselves. That passion carried over into competitive bodybuilding, where I continued to develop others not just physically, but mentally as well.”

“I know firsthand how intimidating and challenging the journey can be. That’s why I’ve dedicated my life to walking alongside those ready to change—not just guiding them through workouts, but giving them the mindset and tools to reclaim control over their body and future. When you join Animarum, you’re not just hiring a coach—you’re joining a team that invests in your success. Because if you fail, then I have failed. And failure is not an option here.”

At Animarum, we stand for accountability, growth, and purpose. Whether you’re training for your first 5k, preparing for the stage, or simply trying to feel better in your own skin—we’re here to help you push past limits and unlock what’s already inside you.

This is your journey. This is your transformation. Welcome to Animarum—The Soul of Athletics.